Binance Inc. has unveiled its customer service center in Turkey, the first-ever by the crypto firm. Before now, Binance had no formal business with the nation except for the local entity it had set up in 2020.
By setting this up, Binance will provide users’ support through the application and assures customers of 24/7 availability to attend to their needs. Binance disclosed that users would be able to reach the team through text in the meantime.
Why Turkey Was Chosen
Speaking about the launch, Binance said Turkey seemed the most preferred location because of the high traffic volume the exchange platform received. Data from Similarweb indicates that 7% of traffic on the desktop comes from European countries.
The pilot’s success in Turkey will determine if Binance will extend the service to other countries. Should the pilot test turn out to be successful, the exchange will then launch the service in other jurisdictions.
At the ongoing Blockchain Week in Paris, Binance boss Changpeng Zhao (CZ) said the exchange is on the verge of expanding its support options to other nations. However, he said support will be provided through text, as the phone option will be rolled out soon.
Based on findings, customer support will be provided in Turkish via the Binance application. When asked why this support isn’t available on the web browser, CZ explained that it aims to prevent fraud and scams.
The service comes in handy and will be helpful to customers residing in the nation. Those seeking help can contact the support team through the app.
Binance Hopes to Boost Its Visibility in Other Sectors
Aside from enhancing a customer experience, Binance is also planning to venture into traditional markets to expand its presence. The company wants to invest in companies in various sectors to expose them to the benefits of virtual currencies.
Crypto adoption remains a big topic in DeFi, and given the volatility of digital assets, it would be challenging for traditional companies to use them. The slow pace of virtual currency adoption is becoming worrisome to crypto experts and CEOs, including CZ.
According to CZ, forcing businesses to use virtual assets will pressurize the slow-movers and maximize market competition. To help industries adopt virtual assets, CZ proposes building a blockchain network by investing in various sectors.
Binance has done well in the crypto space within the last couple of months. The exchange has opened an operational center in Thailand, secured a deal with the Bahrain Kingdom to set up a branch, and expanded its presence in Indonesia. Earlier this month, the firm unveiled Bridge 2.0 to ease the transfer of assets from other blockchains to the BNB Chain.